Consumer Electronics Expansion in Southeast Asia
A European consumer electronics manufacturer sought to enter the Southeast Asian market. Our comprehensive market research identified key opportunities in Indonesia, Thailand, and Vietnam, with detailed consumer behavior analysis.
Challenge
Understanding diverse consumer preferences across multiple Southeast Asian markets and developing a cohesive entry strategy.
Solution
Conducted extensive primary and secondary research, analyzed competitive landscape, and developed market entry roadmap with country-specific recommendations.
Results
- Successful market entry in 3 target countries
- 30% cost savings through optimized channel strategy
- Clear understanding of consumer segments and preferences